NazymPR / Case KazArgo/KazFarm
Project
KazAgro/KazFarm – 2022
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About the Project
KazAgro/KazFarm is one of the most visited and widely covered events in Kazakhstan, aimed at the sustainable development of the agricultural sector and the implementation of modern technologies in the agro-industrial complex.
Objectives
The tasks set for us were:
  • Full-scale informational support for the event. Generating information triggers, attracting journalists, writing and publishing materials in the media and social networks.

  • Period: September–October, 2023
Results
Over 100 materials published in national media outlets of Kazakhstan, with more than 50 journalists invited.
  • Copywriting of 19 press releases in Kazakh and Russian.

  • Distribution of 38 press releases to the full database of Kazakhstani and international media.

  • Copywriting and publication of 9 posts on Facebook and 8 posts on Instagram in two languages (Kazakh and Russian) on the personal pages of Sholpan Kozhabaeva.

  • Copywriting of 57 posts on the official company Instagram page.

  • Publication of 171 posts in three languages (Kazakh, Russian, English).

  • Development of a unified style for social media.

  • Preparation of 456 unique visuals for the official company pages.

  • Initiating 115 media mentions in national and top media outlets of Kazakhstan and the neighboring countries.

  • Initiating 4 publications in print media outlets of Kazakhstan.

  • Initiating 20 posts and 15 mentions on the pages of opinion leaders, bloggers, and active social media users.

  • Initiating 61 publications in popular groups and public pages across Facebook, Instagram, Telegram, Twitter, and Odnoklassniki.

  • Launching targeted advertising reaching over 10,000 people.

  • Attracting more than 50 journalists to the exhibition opening.
ulysmedia.kz
newtimes.kz
tengrinews.kz
We accomplish the set goals and outline KPIs in the contract. We operate under a Non-Disclosure Agreement (NDA).
Nazym Zhangazinova, all rights reserved.
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