NazymPR / Case Respublica
Project
Pre-election Campaign of the Respublica Political Party
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About the project
Respublica is a new political party that brings together active citizens aiming to reboot all spheres of public life in Kazakhstan. It is represented by Kazakhstani entrepreneurs and public figures.
The party's chairman is agricultural producer and head of "Olzha Agro" company, Aidarbek Khojanazarov. The co-chairs are entrepreneurs Syrimbek Tau, Ruslan Berdenov, Maxim Baryshev, Dinara Shukijanova, Kuanysh Shonbay, Beibit Alibekov, and Nurlan Koyanbaev. The slogan of the Respublica party is "Жаңа адамдар — жаңа қадамдар" (New People – New Steps).

The party was announced in August 2022, and on January 18, 2023, Respublica received its registration documents.
Tasks
The tasks set for us were:
  • Full-scale PR support.

  • Creation of a communication strategy, integrated marketing communications, including media relations and engagement with opinion leaders, SMM campaign, content production, and establishing a feedback system with the public.

  • Development of a unified style for social media and the campaign’s brand book.

  • Crisis communications, organizing events such as press conferences, briefings, and press encounters.
Results
During the campaign, more than 12,000 media mentions were identified, and the agency wrote over 1,000 materials for media and social networks.
  • Over 2,000,000 active user engagements on the official social media platforms of the party (Facebook, Instagram, Telegram).

  • Approximately 25,000 new followers gained on the party’s new official social media accounts (Facebook, Instagram, Telegram).

  • Around 500 posts written in two languages for the official social media accounts of the headquarters.

  • More than 600 media materials written.

  • As a result of the pre-election campaign, the party succeeded in entering the Majilis (the lower house of Kazakhstan’s Parliament).
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We accomplish the set goals and outline KPIs in the contract. We operate under a Non-Disclosure Agreement (NDA).
Nazym Zhangazinova, all rights reserved.
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2025
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